Why Advertise on Digital Signs?
Common advertising mediums including newspapers, magazines, radio, online, TV, and billboards can each have a place in your marketing strategy. They all reach different audiences in different environments, and using a combination of them allows you to target your prospective customers with varied content and actionable items. Digital Signage is the newest marketing medium available, a sort-of hybrid between billboards and TV, coupled with the rapid flexibility of internet-based mediums. It too, should be a part of your marketing strategy.
Impact
Advertising needs to have a purpose. Print coupons and mailers are meant for redemption. TV and radio are meant to inform and educate the user. Billboards are meant to increase brand and/or event awareness. Over the years we have found that the greatest impact for our clients is with growing brand awareness and event promotion. If you want to canvas high-traffic public areas with your brand and/or upcoming events please contact us!
Content
Digital Signage content can harness the visual effectiveness of HDTV, motion elements, and vivid photography. We'll pair those visual aids with essential text and information to convey your message, and inform your future customers.
Advantages
One of the key advantages of Digital Signage is that you're never committed to one advertisement. Your ad can be quickly modified to account for changing market conditions, product availability, etc. Furthermore, your ads will never be outdated, as we can schedule their removal at the appropriate time. Best of all, we can target your ads to relevant audiences, and vary them based on location or time.